Infographic: Geoponics Corp. Performance Report

Digital Performance Analysis

Geoponics Corp. | June 1-8, 2025

$579.10

Total Revenue

762

New Users

Transactions

Leads (Forms)

The Source of Revenue: A Tale of Two Strategies

Revenue Contribution by Channel

New User Acquisition by Channel

Key Insight: The Referral channel generates nearly all revenue (94%) from a small fraction of users (7%). Search channels drive traffic, but not direct sales.

The Buyer Persona: The Methodical Researcher

Engagement Time: Buyer vs. Average Visitor

Key Insight: Purchasers are highly engaged, spending over 13 times longer on the site than the average visitor, indicating deep research before buying.

Key Strategic Opportunities

Optimize Search Channels

Review keywords to attract users with higher purchase intent and drive ad traffic to the better-converting `/shop` page.

Strengthen Referral Channels

Identify websites sending quality traffic and build strategic partnerships to boost this revenue stream.

Enrich the Buyer Experience

Enhance product pages with detailed information (FAQs, videos, specs) to facilitate the purchase decision for research-oriented users.