MY Shower Door - May 2025 Performance Infographic

MY Shower Door

Digital Performance Teardown: May 2025

Estimated Unique Leads

-19.6%

~274 in May (vs. ~341 in April)

New User Acquisition

-13.2%

~25.2K in May (vs. ~29K in April)

Total Website Sessions

+4.1%

~30.2K in May (vs. ~29K in April)

May's performance presents a mixed picture: while sessions increased, the website's ability to attract new users and convert them into valuable leads critically declined. This infographic breaks down the key data.

Acquisition Channel Deep Dive

Not all traffic is created equal. While "Paid Social" brings the most volume, "Organic Search" delivers the highest quality engagement and the most efficient lead generation.

Session Share by Channel (May)

"Paid Social" dominates traffic volume, accounting for nearly half of all sessions. However, this volume does not directly translate into proportional lead generation.

Lead Share by Channel (May)

"Organic Search" is the star performer, generating the largest share of leads despite having significantly fewer sessions than paid channels.

Channel Quality: Engagement Time

"Organic Search" users are highly engaged (1m 15s). In contrast, "Paid Social" users spend just 2 seconds, indicating a disconnect between the ad and the page experience.

Channel Efficiency: Lead Rate

"Organic Search" is the most efficient channel, converting sessions into leads at a rate nearly 5 times higher than "Paid Social" or "Paid Search," highlighting its superior ROI.

Key Pages: Performance & Opportunities

Certain pages are crucial in the user journey. The "Get a Free Quote" page is a conversion machine, while high-traffic showroom pages represent missed opportunities.

🏆 Conversion Champion

/get-a-free-quote/

3.48%

Session Lead Rate

158

Total Leads (May)

This page is the final, crucial step. Its high lead rate confirms that users who land here are highly motivated. The primary goal should be to drive more qualified traffic to this page.

⚠️ Missed Opportunity

/showroom-locations/boca-raton/

3s

Average Engagement

6,036

Total Sessions

As a top landing page by volume, the Boca Raton showroom page attracts thousands. However, the extremely low engagement time signals a critical failure to meet expectations, losing potential leads.

Meet Your Core Audience

The target audience profile remained stable, offering a clear picture of the ideal customer. Marketing efforts should be finely tuned to this demographic.

Gender Distribution

The audience skews heavily female, representing a key demographic for targeted messaging and ad creatives.

Age Demographics

The core customer base consists of users aged 45 and over, with the 55-64 and 65+ brackets being the most prominent. This suggests a mature, home-owning audience.

Strategic Path Forward

Based on the data, a clear set of priorities emerges to reverse the decline in leads and optimize marketing spend for higher quality engagement.

1

Problem: Critical Lead Decline

A ~20% drop in the primary business objective signals an urgent issue in the conversion funnel.

Suggested Action:

Prioritize quality over volume in "Paid Social." A/B test landing pages, directing traffic to high-converting pages like `/get-a-free-quote/`.

2

Problem: Underperforming Landing Pages

High-traffic pages (e.g., showrooms) have extremely low engagement, wasting clicks and potential leads.

Suggested Action:

Review and optimize low-engagement pages. Improve content, add clear CTAs, and better align with user intent from ads.

3

Strength: "Organic Search" Quality

This channel consistently delivers the most engaged users and the most efficient conversions.

Suggested Action:

Bolster SEO investment. Intensify content and technical SEO efforts around high-intent keywords to protect and grow this valuable traffic source.

Infographic generated based on the "Google Analytics Monthly Performance Report – MY Shower Door (MSD)" for May 2025.

Neither Mermaid JS nor SVG were used in the generation of this infographic.

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info@latinovation.com

© Copyright 2023 Latinovation. All rights reserved Privacy Policy | Cookie Policy | Terms & Conditions