MY
Shower Door
The highest quality and peace of mind. Guaranteed.
Lead Source Performance Report
2024 vs 2025
HubSpot Deal Analysis — All Locations — Closed Won Focus
Executive Summary
Closed Won Deals
2024
6,146
2025
7,048
↑
+14.7%
Total Revenue (Won)
2024
$13.65M
2025
$14.69M
↑
+7.6%
Avg Deal Value
2024
$2,222
2025
$2,085
↓
-6.2%
Win Rate ⓘ
2024
86.6%
2025
84.2%
↓
-2.4 pt
Monthly Performance Trends
2024
2025
Monthly Closed Won Deals
Deal count per month — 2024 vs 2025
Monthly Won Revenue ($K)
Total won revenue per month — 2024 vs 2025
Performance by Lead Source
2024
2025
Closed Won Deals by Lead Source — Top 10
Volume comparison across top acquisition channels
Won Revenue by Lead Source — Top 10 ($K)
Revenue contribution per channel — economic weight of each source
Channel Category Analysis
Won Deals by Channel Category
Digital vs Organic/Referral vs Traditional media
2024
2025
Revenue Share by Source — 2025
Proportion of total won revenue per channel — hover for amount
Lead Source Detail — Year-over-Year
* “Unknown” represents deals with no lead source recorded in HubSpot — likely a data quality gap worth auditing.
Performance by Location
Closed Won Deals by Location — 2024 vs 2025
Branch-level closed deal volume across all MSD locations
2024
2025
Key Insights & Recommendations
Google Search — Still Dominant at $5.42M
Led all channels with 2,588 won deals (+18.6% YoY). Its organic cost efficiency combined with Google Ads positions search as the highest-ROI digital channel. Continued investment is justified.
Social Media — Breakout Channel of 2025
Exploded from 44 to 223 closed wins (+407%), generating $498K in revenue. This signals a successful shift in paid social strategy. Budget and creative testing should continue aggressively.
Sophie (AI Chat) — $461K in First Year
With no 2024 baseline, Sophie contributed 211 closed deals and $460,758 in revenue. This new channel proves the ROI of conversational AI in the sales funnel. Warrants close tracking in 2026.
Print Media in Sharp Decline
Home Mag fell -39.4% in deals. Newspaper dropped -81%. Postcard Mailer and Radio also sharply down. Budget reallocated from print to digital and referral is clearly delivering better returns.
Referral Program Nearly Doubled in ROI
Grew from 86 to 160 closed deals (+86%), generating $306K (+96.4%). Combined with Referred by Trade (+22.8%), referral programs represent a high-trust, low-cost acquisition strategy worth scaling.
Avg Deal Value Declining — Monitor Mix Shift
Deal value fell from $2,222 to $2,085 (-6.2%). Volume grew +14.7% but revenue only +7.6%. This divergence may reflect more entry-level installs or partial jobs. Product mix analysis at location level is recommended.
