Privacy Policy

Latinovation | latinovation.com

Last updated: March 2026

This policy complies with applicable U.S. privacy laws including CCPA/CPRA (California), and with the data disclosure requirements of Meta Business Tools and Google’s advertising and analytics policies.

1. Who We Are

Latinovation is a digital marketing agency. Our website address is https://latinovation.com.

For questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact:

Privacy Contact: Latinovation | Email: ai@latinovation.com

2. Data We Collect

2.1 Information You Provide Directly

When you interact with our website, we may collect:

Name, email address, and website URL (when you leave a comment)
IP address and browser user agent string (for spam detection)
Any information you voluntarily submit through contact forms

2.2 Information Collected Automatically

When you visit our website, we and our third-party partners automatically collect certain information, including:

Pages visited, links clicked, and time spent on pages
Device type, operating system, and browser type
Referring URL and exit pages
Geographic location (country/city level, derived from IP address)
Advertising interaction data (ad clicks, conversions, page events)

2.3 Information from Third-Party Tracking Technologies

We use cookies, pixels, SDKs, and similar technologies provided by third parties to collect data about your activity on our website. These are described in detail in Section 4.

3. Cookies and Similar Technologies

3.1 First-Party Cookies (Functional)

Our website sets the following first-party cookies for functionality:

Comment cookies: If you leave a comment, you may opt in to saving your name, email, and website in cookies for one year, so you do not need to re-enter them on future visits.
Session cookies: A temporary cookie is set when you visit our login page to determine if your browser accepts cookies. It contains no personal data and is discarded when you close your browser.
Authentication cookies: If you log in, cookies are set to save your login information (lasting two days) and display preferences (lasting one year). Selecting ‘Remember Me’ extends login persistence to two weeks.
Editor cookies: If you publish or edit an article, a cookie stores the post ID for one day. It contains no personal data.

3.2 Third-Party Analytics and Advertising Cookies

We use third-party cookies and tracking technologies for analytics and advertising purposes. These are non-essential cookies and, where required by applicable law, are activated only after you provide consent via our cookie consent banner.

Meta Pixel: We use the Meta Pixel (a JavaScript code snippet) to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel may collect your IP address, browser type, referring page, pages visited, and actions you take on our site (such as form submissions or page views). This data is transmitted to Meta Platforms, Inc.

Google Analytics (GA4): We use Google Analytics 4 to analyze website traffic and usage patterns. Google Analytics uses cookies to collect aggregated data about how visitors interact with the website.

Google Ads / Remarketing: We may use Google Ads conversion tracking and remarketing cookies to measure ad performance and display relevant ads to past visitors on Google and partner sites.

Google Tag Manager: We use Google Tag Manager to manage and deploy the tracking tags listed above (Meta Pixel, GA4, Google Ads). GTM itself does not collect personal data but facilitates the activation of the tools described in this section.

3.3 Your Cookie Choices

You can manage your cookie preferences at any time:

Cookie banner: When you first visit our site, a cookie consent banner will appear allowing you to accept, reject, or customize non-essential cookies.
Browser settings: Most browsers allow you to refuse or delete cookies. Refer to your browser’s help documentation for instructions.
Google Analytics Opt-Out: You may install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.
Google Ad Settings: Manage Google advertising preferences at https://adssettings.google.com.
Meta Ad Preferences: Manage your Facebook ad preferences at https://www.facebook.com/ads/preferences.
Digital Advertising Alliance: Opt out of interest-based advertising from participating companies at https://optout.aboutads.info.

4. Tracking Technologies and Third-Party Data Sharing

4.1 Meta Business Tools

We use Meta Business Tools, including Meta Pixel and the Meta Conversions API (CAPI), on our website. These tools may transmit data about your activity on our site to Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025.

The types of data shared with Meta may include:

Website events (page views, form submissions, content views)
IP address and browser user agent (hashed or processed)
Hashed email addresses or phone numbers, if provided through a form
Click and conversion data associated with Meta ad campaigns

Meta uses this data to measure ad performance, create Custom Audiences, and serve relevant ads. You can review Meta’s Privacy Policy at https://www.facebook.com/privacy/policy/.

If you have a Facebook account, you can control how Meta uses your data for advertising at https://www.facebook.com/ads/preferences.

4.2 Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043.

Google Analytics collects information such as how often you visit the site, what pages you visit, and what other sites you visited prior to arriving. We use this data to improve our website. Google’s privacy policy is available at https://policies.google.com/privacy.

You can opt out of Google Analytics by installing the browser add-on at https://tools.google.com/dlpage/gaoptout.

4.3 Google Ads and Remarketing

We may use Google Ads conversion tracking to measure when a user who clicked on one of our ads completes a desired action. We may also use Google’s remarketing features to show ads to people who have previously visited our site on Google’s network and partner sites.

Google uses cookies such as the DoubleClick cookie to serve ads based on your prior visits. You can opt out of Google’s use of cookies for advertising at https://adssettings.google.com.

4.4 Other Third Parties

Gravatar: An anonymized hash of your email may be sent to Gravatar to check if you have a profile picture. Gravatar’s privacy policy is available at https://automattic.com/privacy/.
Akismet / Spam Detection: Visitor comments may be checked through an automated spam detection service. Your IP address and comment content may be processed by this service.
Embedded Content: Articles on this site may include embedded content from other websites (e.g., YouTube videos, social media posts). Embedded content from other websites behaves as if you had visited that website directly, and those sites may collect data, use cookies, and track your interaction with the embedded content.

5. How and Why We Use Your Data

We process personal data for the following purposes:

Website operation: To serve website content, manage comments, and prevent spam.
Analytics: To understand how visitors interact with our website and improve its content and performance (via Google Analytics).
Advertising measurement: To measure the effectiveness of our paid advertising campaigns (via Meta Pixel and Google Ads).
Remarketing: To show relevant ads to past website visitors on Meta and Google platforms.
Security and fraud prevention: To protect against unauthorized access and malicious activity.
Legal compliance: To comply with applicable laws, regulations, and legal processes.

6. Who We Share Your Data With

We do not sell your personal information to third parties in the traditional sense. However, as described in Section 4, we share data with advertising and analytics platforms (Meta, Google) for the purposes disclosed in this policy. Under the California Consumer Privacy Act (CCPA/CPRA), sharing data with third parties for cross-context behavioral advertising may be considered ‘sharing’ of personal information.

We may also share data with:

Service providers who assist us in operating the website and conducting our business, under strict confidentiality agreements.
Law enforcement or government bodies if required to do so by law or in response to valid legal process.
Successors in the event of a merger, acquisition, or sale of assets, with notice provided to affected users.

If you request a password reset, your IP address will be included in the reset email as a security measure.

7. How Long We Retain Your Data

We retain personal data only as long as necessary for the purposes described in this policy:

Comments and associated metadata: Retained for up to 3 years to allow moderation and prevent repeat spam.
Registered user profile data: Retained for as long as your account is active or as needed to provide services.
Google Analytics data: Retained for 14 months in GA4 (default retention setting).
Meta Pixel event data: Subject to Meta’s data retention policies, generally up to 180 days for standard events.
Server logs (IP addresses): Retained for up to 90 days for security purposes.

When data is no longer needed, it is securely deleted or anonymized.

8. Your Rights Over Your Data

8.1 General Rights (All Users)

If you have an account on this site or have left comments, you can:

Request an exported file of all personal data we hold about you.
Request that we erase any personal data we hold about you (subject to legal retention requirements).
Correct inaccurate personal data.
Object to or restrict certain processing of your data.

To exercise these rights, contact us at ai@latinovation.com.

8.2 California Residents (CCPA / CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know: You have the right to request information about what personal data we collect, use, disclose, or share about you, and for what purposes.
Right to Delete: You have the right to request deletion of personal data we have collected about you, subject to certain exceptions.
Right to Correct: You have the right to request correction of inaccurate personal data.
Right to Opt-Out of Sharing: You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising. See Section 9 below.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
Right to Limit Sensitive Data Use: If we collect sensitive personal information, you have the right to limit certain uses of it.

To submit a verifiable consumer request, contact us at: ai@latinovation.com

We will respond to verified requests within 45 days (extendable by an additional 45 days when reasonably necessary).

9. Do Not Sell or Share My Personal Information

Under the CCPA/CPRA, using your data for cross-context behavioral advertising (such as creating Custom Audiences on Meta or remarketing lists on Google) may constitute ‘sharing’ of personal information.

California residents have the right to opt out of this sharing. To opt out:

Click the ‘Do Not Sell or Share My Personal Information’ link available in the footer of our website.
Adjust your cookie preferences via our cookie consent banner, disabling advertising and analytics cookies.
Email us at ai@latinovation.com with the subject line ‘CCPA Opt-Out Request.’

Upon receiving a valid opt-out request, we will disable the Meta Pixel and Google Ads cookies/tags for your browser and will not add your data to advertising audiences.

Please note that opting out does not remove data already shared with platforms prior to your request. To request removal of previously shared data, you must also submit requests directly to Meta and Google using the tools referenced in Section 4.

10. Media and Uploaded Files

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS). Visitors to the website can download and extract any location data from images on the website. We recommend stripping EXIF data from images before uploading.

11. Data Security

We implement reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

In the event of a data breach that affects your personal information, we will notify affected individuals as required by applicable law.

12. Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such data, we will delete it promptly. If you believe we have inadvertently collected information from a child, please contact us at ai@latinovation.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the ‘Last Updated’ date at the top of this page.

We encourage you to review this policy periodically. Continued use of the website following the posting of changes constitutes your acceptance of the revised policy.

14. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact:

Latinovation

Email: ai@latinovation.com

Website: https://latinovation.com

This policy was drafted in compliance with CCPA/CPRA, Meta Business Tools Terms, and Google Advertising Policies.