Marketing Dashboard

Performance Overview (July 1-9)

Total Investment

$10,623

Total Leads (Platform Attributed)

139

Meta (79), Google (57), MNTN (3)

Overall Average CPL

$76

Most Efficient Channel

Paid Search

4.37% Conversion Rate

Cost per Lead (CPL/CPA) by Channel

Conversion Efficiency by Channel (GA4)

Investment Distribution by Platform

Leads Generated by Platform

Meta (Social Ads) Analysis (July 1-9)

Investment in Leads

$4,592

Leads Generated

79

Cost per Lead (CPL)

$58

27% improvement vs June

Return on Ad Spend (ROAS)

12.3x

from HubSpot Deal Value

Cost per Lead by Campaign

Detailed Lead Campaigns Table (July 1-9)

Campaign	Spend	Leads	CPL (Jul)	CPL (Jun)	Change
Boca Leads	$569	12	$47	$69	-$22
Fort Myers/Cape Coral	$579	12	$48	$60	-$12
Tampa Leads	$792	14	$57	$85	-$28
Charlotte Leads	$356	6	$59	$78	-$19
Orlando Leads	$751	12	$63	$91	-$28
St Pete Leads	$580	9	$64	$91	-$27
Naples Leads	$407	6	$68	$93	-$25
Sarasota Leads	$558	8	$70	$82	-$12

Google Ads Analysis (July 1-8)

Total Investment

$3,450

Leads Attributed (GA4)

57

Estimated CPL

$61

Initial PMax Learning Phase

Paid Search: The Most Efficient Channel

Paid Search traffic converted leads at an exceptional 4.37% rate, indicating high user intent from new campaigns.

MNTN Analysis (July 1-8)

Total Investment

$1,028

Conversions

3

Cost per Acquisition (CPA)

$343

Performance Volatility Persists

MNTN Conversion Funnel (July 1-8)

Performance Details

MNTN is effective at driving site visits, but the final cost to acquire a lead from that traffic is high.

Cost Per Verified Visit $13.70
Conversion Rate (from Visits) 4.00%

Strategic Summary & Action Plan for July

From Cost Optimization to Value-Driven Growth

The focus for July is to fix critical tracking issues and re-allocate budget towards channels with proven high-intent audiences.

1

TOP PRIORITY: Optimize for Value with ROI-Based Budgeting

Work with the sales team to map the 18 HubSpot deals to their source campaigns in Meta. Aggressively reallocate the Meta budget to the 2-3 campaigns with the highest proven ROAS.

2

Make a Final Decision on MNTN

Based on the high CPA ($343) and low conversion volume (3), it is strongly recommended to pause the MNTN campaign and reallocate its budget to top-performing Meta and/or Google Ads campaigns.

3

Monitor and Scale Google Ads

Closely monitor the Google Ads "Performance Max" campaigns as they exit their learning phase. If the CPL remains efficient (e.g., <$80), begin to cautiously scale the budget.

4

Evolve to Value-Based Optimization

Investigate the technical requirements for setting up "value-based conversions" in both Meta and Google Ads, passing deal values from HubSpot back to the platforms to maximize ROAS.

MSD Dashboard

Performance Overview (July 1-9)

Total Investment

Total Leads (Platform Attributed)

Overall Average CPL

Most Efficient Channel

Cost per Lead (CPL/CPA) by Channel

Conversion Efficiency by Channel (GA4)

Investment Distribution by Platform

Leads Generated by Platform

Meta (Social Ads) Analysis (July 1-9)

Investment in Leads

Leads Generated

Cost per Lead (CPL)

Return on Ad Spend (ROAS)

Cost per Lead by Campaign

Detailed Lead Campaigns Table (July 1-9)

Google Ads Analysis (July 1-8)

Total Investment

Leads Attributed (GA4)

Estimated CPL

Paid Search: The Most Efficient Channel

MNTN Analysis (July 1-8)

Total Investment

Conversions

Cost per Acquisition (CPA)

MNTN Conversion Funnel (July 1-8)

Performance Details

Strategic Summary & Action Plan for July

From Cost Optimization to Value-Driven Growth

TOP PRIORITY: Optimize for Value with ROI-Based Budgeting

Make a Final Decision on MNTN

Monitor and Scale Google Ads

Evolve to Value-Based Optimization