Marketing Dashboard

Performance Overview (July 22-29)

Total Investment

$9,923

Total Leads (Platform Attributed)

92

Meta (11), Google (79), MNTN (2)

Overall Average CPL

$108

Most Valuable Channel

Meta Ads

90.9% Lead-to-Deal Rate

Cost per Lead (CPL/CPA) by Channel

Conversion Efficiency by Channel (GA4)

Investment Distribution by Platform

Leads Generated by Platform

Meta (Social Ads) Analysis (July 22-29)

Investment in Leads

$1,280

Leads Generated

11

Cost per Lead (CPL)

$116

High CPL, but...

Lead-to-Deal Rate

90.9%

10 of 11 leads became deals

Cost per Lead by Campaign

Detailed Lead Campaigns Table (July 22-29)

Campaign	Spend	Leads	CPL (Jul 22-29)
Orlando Leads	$525	6	$87
Fort Myers/Cape Coral	$229	2	$114
Tampa Leads	$527	3	$176

Google Ads Analysis (July 22-29)

Total Investment

$3,670

Leads Attributed (GA4)

79

Estimated CPL

$46

Paid Search: The Most Efficient Channel

Paid Search traffic converted leads at an exceptional 2.43% rate, indicating high user intent.

MNTN Analysis (July 22-29)

Total Investment

$1,760

Conversions

2

Cost per Acquisition (CPA)

$880

Unsustainable

Strategic Summary & Action Plan for August

From Cost Optimization to Value-Driven Growth

The focus for August is to find a balance between the exceptional lead quality from Meta and the need for higher lead volume, while reallocating budget away from underperforming channels.

1

TOP PRIORITY: Obtain Full HubSpot Data & Calculate ROAS

Urgently request the HubSpot report with the "Amount" (value) for the deals generated by Meta and Google. This is the single most important piece of missing data to guide all future investments.

2

Evolve Meta Strategy: Find the Balance Between Quality and Volume

Immediately reactivate the "Boca Leads" campaign, which has historically been the most efficient, using the new successful creative concepts. Maintain the high-performing "Orlando Leads" campaign to increase total lead volume.

3

Reallocate Budget from Paid Social Traffic to Paid Search

Based on HubSpot data showing minimal high-quality deals from Paid Social website traffic, drastically reduce the budget for traffic-focused Paid Social campaigns and reallocate those funds to Paid Search.

4

Pause MNTN

Given the extremely high CPA ($880), it is strongly recommended to pause the MNTN campaign and reallocate its entire budget to the top-performing Meta and Google Ads campaigns to maximize overall marketing ROI.

MSD Dashboard

Performance Overview (July 22-29)

Total Investment

Total Leads (Platform Attributed)

Overall Average CPL

Most Valuable Channel

Cost per Lead (CPL/CPA) by Channel

Conversion Efficiency by Channel (GA4)

Investment Distribution by Platform

Leads Generated by Platform

Meta (Social Ads) Analysis (July 22-29)

Investment in Leads

Leads Generated

Cost per Lead (CPL)

Lead-to-Deal Rate

Cost per Lead by Campaign

Detailed Lead Campaigns Table (July 22-29)

Google Ads Analysis (July 22-29)

Total Investment

Leads Attributed (GA4)

Estimated CPL

Paid Search: The Most Efficient Channel

MNTN Analysis (July 22-29)

Total Investment

Conversions

Cost per Acquisition (CPA)

Strategic Summary & Action Plan for August

From Cost Optimization to Value-Driven Growth

TOP PRIORITY: Obtain Full HubSpot Data & Calculate ROAS

Evolve Meta Strategy: Find the Balance Between Quality and Volume

Reallocate Budget from Paid Social Traffic to Paid Search

Pause MNTN