1. Financial Executive Summary
Consolidated View (Meta + Google Ads Official Data)
Total Ad Spend
$4,364.13
Meta + Google
Total Attributed Revenue
$30,120
GA4 Total (All Sources)
Global ROAS
6.90x
Revenue / Total Ad Spend
Investment Pace
Breakdown of Meta vs Google investment.
Spend vs. Revenue by Platform
The cost of acquisition vs. direct attribution.
2. Meta Ads Investment Analysis
Detailed breakdown of spend on Facebook and Instagram.
Budget Allocation by Campaign
Cost Efficiency by Region (CPC)
Real cost per click based on CSV data.
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Actionable Data: Charlotte County ($4.02/click) remains significantly more expensive than Collier ($1.99/click).
3. Attribution Reality Check
Traffic Volume vs. Revenue Collection (GA4 Data)