MSD 2025 Annual Marketing Report

2025 Annual Marketing Report

Analysis Period: Jan 1, 2025 - Dec 31, 2025

Channel: Meta Ads & HubSpot CRM

Total Investment

$158,065

Attributed Revenue: $589,403

Sales Win Rate

28.2%

Elite Level Industry Std: 10-15%

New Customers

283 Deals

ROAS: 3.73x

CAC

$558

Avg Ticket: $2,082 USD

Executive Insight

2025 closed with strong financials. While CPL appears high, the Return on Ad Spend (ROAS) of 3.73x proves the strategy is highly profitable. Your sales team is exceptional, closing nearly 3 out of every 10 leads (28.2%). The customer value covers acquisition costs nearly 4 times over.

ROAS 3.73x Win Rate 28.2%

Pipeline Efficiency

Creative Strategy: Logic Wins

Winner: Education

Video Dominance

96%

Of Successful Leads

"5 Reasons" Logic

$89 CPL

Top Performer (Education)

Static Images

$152+ CPL

Inefficient for High-Ticket

The "Winners" (Top 3 Videos)

#1 Efficiency King

Boca - 5 Reasons Why

$89 CPL 69 Leads

#2 Authority

Florida Factory Tour

$100 CPL 51 Leads

#3 Social Proof

MSD Installers

$166 CPL 90 Leads

Static Images (Low Volume)

Story Format (1080x1920)

Vertical Banner (300x600)

Story Format (1080x1920)

Geographic Efficiency Gap

Immediate Action Required

Cost Per Lead (CPL) by Region

Regional Performance Matrix

Location	Avg CPL	Status	Action
Orlando	~$109	Star (Scale)	Scale Budget
Charlotte	~$118	Star (Scale)	Low Volume/Low Cost
Boca Raton	~$101	Stable	Maintain
Tampa	~$164	Caution	Getting Expensive
St. Pete / Sarasota	$288 - $331	Money Leak	Pause Generic Ads

Critical Disparity Found

You are paying triple in St. Pete/Sarasota compared to Orlando. The recommendation is to shift 20-30% of the budget immediately to Orlando and Boca to maximize ROI.

2026 Strategic Roadmap

Blueprint to maintain the 28% win rate while scaling efficiency.

Protect the Closing Rate (28%)

Your sales team is elite. Do NOT "open the floodgates" with low-quality leads just to lower CPL. This risks burning out the team and lowering the conversion rate. Maintain quality over volume.

"Logic-Based" Content Strategy

Stop spending on generic "pretty" videos. The data proves that education sells. Record new videos explaining: "Why our glass is safer," "Our hardware difference," and "10-Year Warranty."

Budget Reallocation

Aggressively shift 20-30% of the budget from Sarasota/St. Pete to Orlando and Boca Raton. The same dollar invested in Orlando brings 3x more potential customers.

Revenue Tracking Fix

Only 60-70% of Deals have a dollar amount assigned. Ensure the sales team always fills in the "Amount" field in HubSpot to get 100% accurate ROAS tracking.