MSD Feb 2026 Performance Review

February 2026 Performance Review

Analysis Period: Feb 1 - Feb 25, 2026

Scope: Real-Time Snapshot (25 Days)

Total Ad Investment

~$39,015

Google (~$21k) + Meta ($18k)

Total Web Key Events

146+

Organic (78) vs Paid (68)

Qualified Deals (Meta)

60

87.0% Lead-to-Deal Rate

Blended CPD (Meta)

$300.25

Inflated by $6K Awareness Campaign

Targeted Regional Cost (CPD)

February Snapshot

Deal Pipeline by Market

HubSpot Originated

Meta Pipeline & Deals Analysis

Feb 1 - Feb 25

The Awareness Drain

Crucial Budget Insight

A single overarching campaign (GEO-MIX_PROSPECTING) consumed $6,254 (34% of the total budget) this month. While it builds massive brand awareness, it generated 0 directly attributed deals in HubSpot.

Impact: Inflates the Global CPD to $300. True targeted CPD is $196.01.

Targeted Market Success

Regional Lead Generation

Orlando Highest Volume (21 Deals)

$128 CPD 23.8% Win Rate

Sarasota / Naples Best Cost Efficiency

~$110 CPD 12.5% Win Rate

Regional Performance (Targeted Campaigns)

Region	Ad Spend	Pipeline Deals	Win Rate (WIP)	Cost Per Deal
Orlando	$2,698	21	23.8%	$128.48
St. Pete	$2,246	11	18.2%	$204.22
Boca Raton	$2,955	11	9.1%	$268.70
Sarasota	$882	8	12.5%	$110.25
Naples	$882	8	12.5%	$110.25
Tampa	$1,467	4	0.0%	$366.90
Charlotte	$632	3	66.7%	$210.58

Google Ads & Traffic Ecosystem

Source: Monthly Digital Report (Feb)

Google Ads Investment (Feb)

>$21,000 in 25 days

Boca ($4,330) and Orlando ($3,296) were the highest spenders.

The "Orlando Bounce" Issue

We spent almost $3,300 USD to bring 14,000 people to the Orlando Landing Page, but they leave the page in 1 second. This requires immediate Search Term review.

The Great Contrast: Organic vs Paid

Paid Social Web Key Events 68 Conversions

Generated by 11x more traffic (Massive volume).

Organic Search Key Events 78 Conversions

Fewer users, but significantly higher quality and intent.

The "Employment Ghost" Continues

The "NOW HIRING Sarasota" campaign brought in over 1,800 users who bounced without buying, skewing the overall web metrics.