One hire
Hire one marketer and you're betting the whole function on one person's blind spots — then hiring around them for another six figures.
FULLY STAFFED · AI-NATIVE SINCE 2016
The Marketing Director you've been looking for. All in one.
- 30K → 1.5MREACH GROWN FOR GULFSHORE OPERA
- +50%LEADS FOR MY SHOWER DOOR, YEAR ONE
- +40%REVENUE FOR GEOPONICS ON AMAZON
- $35M+IN SALES GENERATED FOR CLIENTS
WHERE WE WORK
- Technology
- Professional Services
- Performing Arts
- Nonprofit
THE REFRAME
One hire can't do what a coordinated team does.
One coordinated team
Latinovation replaces the hire and the team. Strategy, design, digital, and execution under one senior director who owns the outcome — a full in-house department for the price of one retainer. No recruiting, no ramp-up, no single point of failure.
Don't hire a marketing department one salary at a time.Hire the department.
THE TEAM
Personnel filesSelect a record
YOUR MARKETING DEPARTMENT · AI-NATIVE SINCE 2016
Latinovation
Six senior specialists — strategy, creative, content, media, ops, design — running as one coordinated team under a single director. A full in-house marketing department for the price of one retainer.
Experience
- Gulfshore Opera2023–Now
Fractional marketing department
- MY Shower Door2023–Now
Full marketing plan · 11 locations
- Geoponics2022–Now
Amazon brand, storefront & PPC
- Combined bench50+ yrs
P&G · Grey/WPP · Google · WPI · Columbia
CEO, FOUNDER & STRATEGY LEAD
Alejandro Castaño
Founder and brand strategist leveraging AI to move numbers for growing brands. Engineering (WPI) · brand strategy (Grey/WPP) · business management (P&G). Post-graduate AI certification, Columbia.
Experience
- Latinovation, LLC2022–Now
Founder & CEO
- FGCU Lutgert College of Business2021–Now
Adjunct Faculty — AI-Powered Marketing
- Grey Group (WPP), NY2016–2021
Brand Director / VP
- Procter & Gamble2013–2016
Brand Manager
- Worcester Polytechnic Institute—
B.S. Engineering
OPERATIONS MANAGER
Maria Paula Fernández
The reason every engagement runs on time and on-brand. Digital content specialist and operations leader.
Experience
- Latinovation2022–Now
Operations Manager
- Content & delivery team2017–2022
Digital Content Specialist
MEDIA & TECHNOLOGY SPECIALIST
Juan Fernando Giraldo
Makes the numbers, and the infrastructure behind them, behave. Systems engineering · Google IT certified · paid campaigns.
Experience
- Latinovation2022–Now
Media & Technology Specialist
- Performance agency2018–2022
Paid Media & Analytics
- Universidad · Google—
Systems Engineering · Google IT Support Certificate
CREATIVE DIRECTOR
Ivan Perez
Fourteen years turning briefs into work people remember. Branding, graphic design and human-centered UX.
Experience
- Latinovation2022–Now
Creative Director
- Agency / independent2015–2022
Senior Art Director · Design Lead
- Design studio2011–2015
Graphic Designer
CONTENT STRATEGIST
Isabela Franco Correa
Lives where the audience actually is. Social media strategist and creator with a 17k+ following.
Experience
- Latinovation2023–Now
Content Strategist
- Creator — own channels2019–Now
Social strategy & content
- Consumer brand2017–2019
Community & Social Manager
BRAND & CREATIVE DESIGNER
Maria Camila Sánchez
Turns brands into visual systems people remember. Five-plus years in brand identity, packaging, illustration and motion across agency and in-house teams.
Experience
- Latinovation2023–Now
Brand & Creative Designer
- Branding agency2020–2023
Brand Designer
- In-house creative team2018–2020
Junior Designer
WHAT WE DO
Five disciplines. One team that ships them together.
Every engagement pulls from all five. You decide the focus; we bring the whole bench.
Branding & Strategy
Strong brands are built with intention.
- Brand Strategy
- Naming
- Identity Design
- Key Visual Systems
- Brand Voice
Digital Marketing
Data-driven strategies that attract, convert, and retain.
- Social Media
- Paid Media
- SEO & SEM
- Email & Automation
- Performance Reporting
Design & Creative
Creativity is at the heart of everything we do.
- Creative Direction
- Key Visual Campaigns
- Photography & Video
- Motion Graphics
- Print & Digital Ads
Web Development
Creativity combined with measurable performance.
- UX/UI Design
- Website Development
- CMS Setup & Training
- Analytics & Optimization
- Responsive Development
Consulting & AI
The AI-native workflows we run for ourselves, built for your team.
- Project Management
- Process Development
- AI Workflow Design
- Prompt Systems
- Team Training
HUMAN DECIDES · AI ACCELERATES
HOW WE WORK
Method, not improvisation.
The method
Every campaign runs the same nine stages, from audience research through positioning, the creative brief, the big idea, channel tactics, and measurement. It's why the quality doesn't depend on who's free that week.
Where AI helps
AI handles the hours that need no judgment: research, first drafts, variants, reporting. It decides nothing. Every asset carries the name of the specialist who signed off.
- 01
Campaign-in-a-Box
The nine-stage method as a kit your team can re-run without us. Ships with strategic engagements.
- 02
The Resourcing Math Standard
Every recommendation comes with the staffing math: what your team can run, what needs added capacity. A plan you can't staff isn't a plan.
- 03
The Operating Assistant
A secure AI workspace loaded with your plan, messaging, and brand guidelines, so your team drafts on-strategy without us.
Every deliverable carries a specialist's name. Every timeline, AI-accelerated.
THE WORK
Outcomes we can point to.
We earn the retainer by moving the number. Real brands, real work. A look at what one team ships.
TRUSTED BY GROWTH-STAGE TEAMS
Gulfshore Opera
From 30,000 people to 1.5 million.
- REGIONAL REACH
- 30K → 1.5M
- SOLD-OUT SHOWS, FIRST IN 14 YEARS
- 5
- TICKET SALES IN 2026
- Record
MY Shower Door
Leads up 50%, and under budget.
- LEADS, YEAR ONE
- +50%
- SALES, YEAR ONE
- +15%
- OF MEDIA BUDGET SPENT
- Under 90%
Geoponics
We inherited an account facing suspension.
- REVENUE OVER TWO YEARS, ON PACE FOR +60%
- +40%
- NET PROFIT MARGIN INCREASE
- ~20%
- STAFF ADDED
- 0
IN THEIR WORDS
Clients who stopped shopping for a marketing hire.
- “Our Amazon store wasn't growing, and honestly, we weren't sure it was worth the trouble. Latinovation rebuilt it. High-quality content, a real PPC strategy. In two years, revenue has grown more than 50% with better margins, without adding a single person to our team. They don't guess. Every month we see the numbers, and every decision comes from them.” — Paola Mesa, President, Geoponics
- “Latinovation has become part of the Gulfshore Opera team. Each season they understand our company culture more deeply and adapt to it — collaborative, open to ideas, and quick to pivot whenever situations arise.” — Michelle Westley, Operations Director, Gulfshore Opera
- “Latinovation gave us something we couldn't have built on our own — a full marketing team covering social, digital, TV, and print across all 11 locations, with the strategy and measurement to back it up.” — Loren Prive, General Manager, MY Shower Door
- “What sets Latinovation apart is the collaborative team approach — experts across different areas of marketing working together on our brand. And they make the effort to genuinely know our product: showing up to performances, engaging with our key stakeholders, presenting at board meetings.” — Steffanie Pearce, Artistic & General Director, Gulfshore Opera
- “I wholeheartedly recommend Latinovation for companies seeking an incredible team of professionals. Their exceptional pool of talent consistently delivers high-quality results that meet and exceed customer expectations. The responsiveness and flexibility of their team in addressing customer needs are truly commendable, and their deep understanding of American businesses makes them a rare kind of partner.” — Mark Evans, SalesKit · Naples, USA
QUESTIONS WE GET
The things worth asking before you commit.
Get to know the team, how we fit into your business, and what to expect from working together.
Still have a question?
Let’s talk about what your business needs.
Where is the team based?
Latinovation is a Florida company headquartered in Naples. Our specialists are elite Latin American professionals working one time zone from Eastern, on your hours, in fluent English, on your calls. They're a standing team with defined roles and shared standards, not contractors we assemble per project. The cost structure is genuinely different from a US-only agency, and we pass that difference to you rather than keep it. We'd rather tell you outright than have you work it out from our surnames.
What does the name mean?
Latin is the foundation: the team, the talent, the origin. Ovation is the outcome: recognition, applause, work worth standing up for. Both halves are in the logo, in two different colors, on purpose.
We already have someone in-house. Does this still work?
Often better. When there's an internal marketing lead, we become the team they've never had, and they keep ownership of the relationship with the rest of your business. We agree on who decides what in week one.
Who actually does the work?
The people on this page. No junior bench, no subcontractor you haven't met, no account manager standing between you and the person who made the thing. Every deliverable has a specialist's name on it.
How many other clients are they carrying?
Two to four. That's a ceiling, not an average. We hold it because a team carrying eight accounts can't develop real ownership of any of them.
What's the contract?
Month to month, 30 days' notice. We'd rather earn the next month than enforce the last one.
Do you use AI?
On research, first drafts, variants, and reporting. Never on decisions. Alejandro holds a post-graduate AI certification from Columbia and teaches AI-Powered Marketing at Florida Gulf Coast University, and on strategic engagements we hand you a secure AI workspace pre-loaded with your own plan and brand guidelines so your team can use it without us.
What if it isn't working?
Tell us on the monthly call and we'll change it. If it still isn't working, give 30 days' notice. You keep the audit, the brand files, the ad accounts, and the site.
15+years inside big brands & agencies
WHY WE BUILT THIS
Marketing shouldn't be a luxury only big budgets can afford.
After 15 years inside big companies and big agencies, I saw how accessible great work really is.
A group of people loving their craft (a strategist, a designer, a media person, and someone keeping all three pointed at the same goal) is the whole difference between work that moves numbers and work that flatlines. Organizations that can staff all four get it. Everyone else gets one overworked hire and work that never adds up.
There's no good reason for that, and it's why Latinovation exists.
- Former Brand ManagerProcter & Gamble
- Former DirectorGrey Group (WPP)
- Teaches AI-Powered MarketingFlorida Gulf Coast University
BOOK A CALL
Pick a time that works for you.
Grab a slot below and we'll walk you through exactly what your marketing team could be doing next month.
You'll talk withAlejandro CastañoCEO & FounderWhat to expect
- Your goalsTell us where your marketing stands today and what you need it to do.
- The right teamWe map which specialists would plug in, and how quickly.
- Next month, mappedYou leave with a concrete next step for your marketing.
Scheduler not loading? Emailinfo@latinovation.com