FULLY STAFFED · AI-NATIVE SINCE 2016
Meet the teamWHERE WE WORK
THE REFRAME
Hire one marketer and you're betting the whole function on one person's blind spots — then hiring around them for another six figures.
Latinovation replaces the hire and the team. Strategy, design, digital, and execution under one senior director who owns the outcome — a full in-house department for the price of one retainer. No recruiting, no ramp-up, no single point of failure.
Don't hire a marketing department one salary at a time.Hire the department.
THE TEAM
Personnel filesSelect a record
YOUR MARKETING DEPARTMENT · AI-NATIVE SINCE 2016
Six senior specialists — strategy, creative, content, media, ops, design — running as one coordinated team under a single director. A full in-house marketing department for the price of one retainer.
Experience
Fractional marketing department
Full marketing plan · 11 locations
Amazon brand, storefront & PPC
P&G · Grey/WPP · Google · WPI · Columbia
CEO, FOUNDER & STRATEGY LEAD
Founder and brand strategist leveraging AI to move numbers for growing brands. Engineering (WPI) · brand strategy (Grey/WPP) · business management (P&G). Post-graduate AI certification, Columbia.
Experience
Founder & CEO
Adjunct Faculty — AI-Powered Marketing
Brand Director / VP
Brand Manager
B.S. Engineering
CREATIVE DIRECTOR
Fourteen years turning briefs into work people remember. Branding, graphic design and human-centered UX.
Experience
Creative Director
Senior Art Director · Design Lead
Graphic Designer
CONTENT STRATEGIST
Lives where the audience actually is. Social media strategist and creator with a 17k+ following.
Experience
Content Strategist
Social strategy & content
Community & Social Manager
MEDIA & TECHNOLOGY SPECIALIST
Makes the numbers, and the infrastructure behind them, behave. Systems engineering · Google IT certified · paid campaigns.
Experience
Media & Technology Specialist
Paid Media & Analytics
Systems Engineering · Google IT Support Certificate
OPERATIONS MANAGER
The reason every engagement runs on time and on-brand. Digital content specialist and operations leader.
Experience
Operations Manager
Digital Content Specialist
BRAND & CREATIVE DESIGNER
Turns brands into visual systems people remember. Five-plus years in brand identity, packaging, illustration and motion across agency and in-house teams.
Experience
Brand & Creative Designer
Brand Designer
Junior Designer
WHAT WE DO
Every engagement pulls from all five. You decide the focus; we bring the whole bench.
Strong brands are built with intention.
Data-driven strategies that attract, convert, and retain.
Creativity is at the heart of everything we do.
Creativity combined with measurable performance.
The AI-native workflows we run for ourselves, built for your team.
HUMAN DECIDES · AI ACCELERATES
HOW WE WORK
The method
Every campaign runs the same nine stages, from audience research through positioning, the creative brief, the big idea, channel tactics, and measurement. It's why the quality doesn't depend on who's free that week.
Where AI helps
AI handles the hours that need no judgment: research, first drafts, variants, reporting. It decides nothing. Every asset carries the name of the specialist who signed off.
The nine-stage method as a kit your team can re-run without us. Ships with strategic engagements.
Every recommendation comes with the staffing math: what your team can run, what needs added capacity. A plan you can't staff isn't a plan.
A secure AI workspace loaded with your plan, messaging, and brand guidelines, so your team drafts on-strategy without us.
Every deliverable carries a specialist's name. Every timeline, AI-accelerated.
THE WORK
We earn the retainer by moving the number. Real brands, real work. A look at what one team ships.
TRUSTED BY GROWTH-STAGE TEAMS
PROJECT / 01Gulfshore Opera
Latinovation rebuilt Gulfshore Opera's brand and marketing operation from the ground up — brand system, season campaigns, website, social, print, and email. Reach grew from 30,000 to 1.5 million people across the region. Ticket sales hit record highs in 2026, with five sold-out shows for the first time in 14 years, and the organization secured additional local government grants to support marketing.
Before — No in-house marketing function, a season campaign rebuilt from scratch each year, and no line connecting a mailing to a seat sold.
PROJECT / 02MY Shower Door
We run the full marketing plan across all eleven locations — organic and paid social, digital, TV, and print — plus the analytics and tracking architecture underneath. Every dollar reports to booked revenue rather than clicks. We also built and deployed a custom AI chatbot on the site, so customers get answers at 11pm and the showroom team fields fewer repeat calls.
Before — Media split across channels with no shared reporting, so nobody could say which dollar produced which booking.
PROJECT / 03Geoponics
We restructured it for compliance, rebuilt the storefront and A+ content, and put real discipline behind the PPC. It's a growth engine now, and it got there without adding a single person to their team.
Before — A strong product on an Amazon account headed for shutdown, a catalog nobody had structured, and advertising nobody was measuring.
IN THEIR WORDS
QUESTIONS WE GET
Get to know the team, how we fit into your business, and what to expect from working together.
Latinovation is a Florida company headquartered in Naples. Our specialists are elite Latin American professionals working one time zone from Eastern, on your hours, in fluent English, on your calls. They're a standing team with defined roles and shared standards, not contractors we assemble per project. The cost structure is genuinely different from a US-only agency, and we pass that difference to you rather than keep it. We'd rather tell you outright than have you work it out from our surnames.
Latin is the foundation: the team, the talent, the origin. Ovation is the outcome: recognition, applause, work worth standing up for. Both halves are in the logo, in two different colors, on purpose.
Often better. When there's an internal marketing lead, we become the team they've never had, and they keep ownership of the relationship with the rest of your business. We agree on who decides what in week one.
The people on this page. No junior bench, no subcontractor you haven't met, no account manager standing between you and the person who made the thing. Every deliverable has a specialist's name on it.
Two to four. That's a ceiling, not an average. We hold it because a team carrying eight accounts can't develop real ownership of any of them.
Month to month, 30 days' notice. We'd rather earn the next month than enforce the last one.
On research, first drafts, variants, and reporting. Never on decisions. Alejandro holds a post-graduate AI certification from Columbia and teaches AI-Powered Marketing at Florida Gulf Coast University, and on strategic engagements we hand you a secure AI workspace pre-loaded with your own plan and brand guidelines so your team can use it without us.
Tell us on the monthly call and we'll change it. If it still isn't working, give 30 days' notice. You keep the audit, the brand files, the ad accounts, and the site.
WHY WE BUILT THIS
After 15 years inside big companies and big agencies, I saw how accessible great work really is.
A group of people loving their craft (a strategist, a designer, a media person, and someone keeping all three pointed at the same goal) is the whole difference between work that moves numbers and work that flatlines. Organizations that can staff all four get it. Everyone else gets one overworked hire and work that never adds up.
There's no good reason for that, and it's why Latinovation exists.
Former Brand Manager at Procter & Gamble. Former Director at Grey Group (WPP). Teaches AI-Powered Marketing at Florida Gulf Coast University.
BOOK A CALL
Grab a slot below and we'll walk you through exactly what your marketing team could be doing next month.
Scheduler not loading? Email info@latinovation.com.
