THE TEAM

Real people, on your side of the table.

Six specialists who've built brands, run campaigns, and shipped the work at scale, and who actually pick up the phone. This is who you get.

  • 6senior specialists
  • 50+years combined
  • 2–4clients, max
  • 1director accountable
The Latinovation team
Alejandro Castaño

CEO, FOUNDER & STRATEGY LEAD

Alejandro Castaño

Believes great marketing shouldn't be reserved for the biggest budgets — and asks "but why?" until the strategy holds. Engineering (WPI) · brand strategy (Grey/WPP) · business management (P&G). Adjunct Faculty, FGCU Lutgert College of Business.

Ex-P&G · Grey/WPP

Ivan Perez

CREATIVE DIRECTOR

Ivan Perez

Fourteen years turning briefs into work people remember. Branding, graphic design, and human-centered UX.

14 yrs in the craft

Isabela Franco Correa

CONTENT STRATEGIST

Isabela Franco Correa

Lives where the audience actually is. Social media strategist and creator with a 17k+ following.

17k+ audience

Juan Fernando Giraldo

MEDIA & TECHNOLOGY SPECIALIST

Juan Fernando Giraldo

Makes the numbers, and the infrastructure behind them, behave. Systems engineering · Google IT certified · paid campaigns.

Google IT certified

Maria Paula Fernández

OPERATIONS MANAGER

Maria Paula Fernández

The reason every engagement runs on time and on-brand. Digital content specialist and operations leader.

On time, on brand

Maria Camila Sánchez

BRAND & CREATIVE DESIGNER

Maria Camila Sánchez

Turns brands into visual systems people remember. Five-plus years in brand identity, packaging, illustration, and motion across agency and in-house teams.

5+ yrs

THE ENGAGEMENT

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We learn your business, your customers, and your numbers first. Within weeks we know your funnel as well as you do — where demand comes from, where it leaks, and what a win looks like.

Build

We set the strategy and build the assets to run it: the brand, the campaigns, the site, the tracking. Our AI-augmented workflow gets first drafts done fast; our senior people make them right. You approve the plan; we produce the work — no scope surprises, no waiting on a freelancer bench.

Run

We execute, measure, and adjust every week. You get one director accountable for the outcome and a monthly report that ties spend to revenue, not vanity metrics.